Building Chances: How to Improve Your Local SEO Ranking Factors

In the past, SEO was easy. There is no organic traffic to think about. SEO life was pretty much fine, especially when you have a start-up company. But with the changes Google has been imposing, this condition seems to be just in the past. If you have done your research, you’d realize that the SEO in the now is an entirely different thing than what you understood SEO was a few years ago.

 

Your local SEO ranking factors now, more or less, rely on the organic factors of your site. For example, your domain name should be relevant to the product you are selling, the links, whether it be outbound or inbound should be high-ranking, and how the user behaves in your site define your local SEO ranking factors.

 

One significant factor in your SEO rankings is nowadays is how close your business is to the searcher. It seems that Google is more concerned with the accuracy of your online visibility as well as the proximity of the search to your local business.

 

How do you stay afloat with all the competition out there? Think of yourself as the small fish in a big pond. That said, how do you deal with the changes which also allow you to compete with even the bigger fish in the pond?

 

Regardless of the changes, it all boils down to how great and strong your presence online should be. You can put this in a nutshell:

  • Are you an authority to your niche?
  • Are you publishing great, unique content?
  • Have you been reviewed?
  • Were you been cited by other sites?

 

Optimization is still important.

Your SEO strategy should begin by optimizing each page of your site. This means that you should take note of your headline, your content, keywords and the likes. Get a strong SEO plugin such as Yoast to help you determine which areas need optimization. A strong website begins with a strong foundation.

 

Accuracy is your key.

As part of your foundation, make your address name, business name and contact details as accurate as possible. There are many changes in the rules of SEO but the basic name of the game still remains the same.

 

Make your content reliable

Your SEO attempts should not end with your address and business name. You have to give effort to inform your readers about the services you offer. Provide authority because the more informative your content, the better the trust. List down the things you offer. Make sure that you discuss something about all your services. But don’t just stop there. Make sure that you thoroughly give information on all your services.

 

Reviews will do you good.

Your rankings are affected by the way you optimize and the way your competitor does his strategy. If your competitor has more reviews than you, chances are, your ranking factor might be lowered. Your customer review will be the feedback you get from your customers. That said, if you more reviews, the more chances that you get searched more.

If you want to increase your rankings, you better start improving your SEO foundations and start working to your place on the top of the searches

 

Lessons in Local SEO Ranking Factors

Look around your brick-and-mortar company. Can people remember your business?

If you ask this one business owner, most often, they will say a big YES. A nice catch phrase is also the icing on top. If you have that call-to-action phrase like “Call Bill” or “Contact Us”, the better. But nowadays, people are too busy to even walk their fingers through the yellow pages much more go to your physical business location. Most people search online just about everything.

 

Now the most important question comes to mind: Can people easily find you online?

Two common ways that people use to search for a local business online:

  • Search for the exact name of the company
  • Do a non-branded search

 

The most common local SEO ranking factors is to have a more visible company name on the Web. You just cannot say that you have your (business) name all to yourself. You may have search hits but those might not be even your business. If the would-be client cannot search you on local business listings online, they would move to map search and next, to social media platforms. Even there, it does not guarantee that it’s only your business that pops out first. There are many local SEO ranking factors to be considered, truth be told.

 

The next thing would-be clients would do is to do a generic keyword search. This means they are not using your business name to look for you. Rather, they use the type of business you are in. For example, if your business is a restaurant, they may type in “steak resto” or “restaurant in [location]”.

 

If you have issues when your business is not getting any traction when you think you have exhausted everything, then probably you are not doing your SEO correctly.

 

  • Be friendly with Google

As much as you detest Google as the primary search engine on the planet, face it, you need this. You need to be as close to Google as possible, well, only figuratively. You see, the closer you are, the better the gains. It’s great when Google indexed you but it does not end there. The more unique you are, the better Google will see you. What can you do then? Create unique URLs, embed the keyword to your images are just a few of what you can do.

  • Make it your own on Google

For people to see you online, own your business. Think of it like your patent. Do this on Google My Business platform. There, you need to list the following:

  • Your exact business name
  • Your exact location
  • Your exact contact details, e.g. phone, email, etc.
  • Your company website
  • Your company operating hours
  • Your company background
  • The type of business you are in

Whether you are a start-up business or an already-established brick-and-mortar kind, if you want to be more searchable, you need to avoid mistakes and follow the tips above. Being online makes it easier for your customer to look for your physical location. By being more visible online, you expand your potential customers even more.