In the past, SEO was easy. There is no organic traffic to think about. SEO life was pretty much fine, especially when you have a start-up company. But with the changes Google has been imposing, this condition seems to be just in the past. If you have done your research, you’d realize that the SEO in the now is an entirely different thing than what you understood SEO was a few years ago.
Your local SEO ranking factors now, more or less, rely on the organic factors of your site. For example, your domain name should be relevant to the product you are selling, the links, whether it be outbound or inbound should be high-ranking, and how the user behaves in your site define your local SEO ranking factors.
One significant factor in your SEO rankings is nowadays is how close your business is to the searcher. It seems that Google is more concerned with the accuracy of your online visibility as well as the proximity of the search to your local business.
How do you stay afloat with all the competition out there? Think of yourself as the small fish in a big pond. That said, how do you deal with the changes which also allow you to compete with even the bigger fish in the pond?
Regardless of the changes, it all boils down to how great and strong your presence online should be. You can put this in a nutshell:
- Are you an authority to your niche?
- Are you publishing great, unique content?
- Have you been reviewed?
- Were you been cited by other sites?
Optimization is still important.
Your SEO strategy should begin by optimizing each page of your site. This means that you should take note of your headline, your content, keywords and the likes. Get a strong SEO plugin such as Yoast to help you determine which areas need optimization. A strong website begins with a strong foundation.
Accuracy is your key.
As part of your foundation, make your address name, business name and contact details as accurate as possible. There are many changes in the rules of SEO but the basic name of the game still remains the same.
Make your content reliable
Your SEO attempts should not end with your address and business name. You have to give effort to inform your readers about the services you offer. Provide authority because the more informative your content, the better the trust. List down the things you offer. Make sure that you discuss something about all your services. But don’t just stop there. Make sure that you thoroughly give information on all your services.
Reviews will do you good.
Your rankings are affected by the way you optimize and the way your competitor does his strategy. If your competitor has more reviews than you, chances are, your ranking factor might be lowered. Your customer review will be the feedback you get from your customers. That said, if you more reviews, the more chances that you get searched more.
If you want to increase your rankings, you better start improving your SEO foundations and start working to your place on the top of the searches